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Jenacle
1 year agoRFM En Direct will then calculate the rfm en direct scores for each client based on the thresholds you have defined. These scores will allow you to classify your customers into groups based on their purchasing behavior. The higher the scores, the more active and valuable the customer.
With your RFM scores in hand, create customer segments. For example, you might have segments for loyal customers, high-spending customers, and inactive customers. Each segment will require a specific marketing strategy.
The final step is to personalize your marketing campaigns based on each customer segment. For example, you could send special offers to inactive customers to reactivate them, while you could offer retention incentives to loyal customers. This personalization increases the effectiveness of your campaigns.
Implementing RFM Live in 5 steps is an effective way to optimize your marketing and customer loyalty efforts. By better understanding your customer behavior through RFM analytics, you can personalize your actions, improve customer retention, and drive business growth.
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Thewebbings
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